Saturday, May 9, 2009

Pepsi Suicide Ads

Advertising Age has a comment on the (now pulled) Pepsi Suicide Ads, using, well, here's their description:

"There's but one calorie in PepsiMax and, as we know, one is the loneliest number. So it only makes sense that a new flight of print ads from BBDO Dusseldorf show a cute but sad little personification of a calorie committing suicide in a few ultraviolent ways, including a gunshot, a hanging, self-immolation and even slitting his little blue wrist with a razor blade. "

Each image gives several different methods.  Why the 'overkill'?

Also gives comment on the GM 'Robot Suicide' ad that ran a few years back, with a link to the EDITED VERSION after people spoke out.  Power to the people?


COMMENTS:
"These days it's pretty easy to offend anyone. I for one really think these ads are cute :)
quite like the suicidal robot marvin from hitchhiker's. Maybe if they did away with stuff like blades and blood people would get off their back." (Interesting...the blood is the concern? Talking about pain and symbolic markers...)
"Fantastic ads. Something different to the regular boring stuff we've grown accustomed to. And anyway you can see far worse on Cartoon Network. That said, I guess with everyone feeling a little sensitive about violence post-Mumbai, the timing is probably not as cool as it could have been. Pity." (The 'Violence is Everywhere' defense)

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