Lange, Patricia G. University of Michigan, Department of Anthropology (pgonzal@umich.edu)
Identity Performance and Disruption on the Internet
Participants in online groups often use sociolinguistic strategies to perform their affiliation to certain beliefs, values, and ideologies popular in technical communities. For example, a participant may praise the importance of Netiquette in order to construct his identity as someone who is knowledgeable about "correct" or normative online forms of expression. Importantly, such a public display does more than construct an individual identity as "expert." The performance also helps to create an imaginary group of like-minded individuals to which the performer wishes to align himself. Yet, as Goffman points out, a performance is a "delicate, fragile thing that can be shattered by very minor mishaps" (Goffman 1959: 56). This paper examines data from two online communities in which participants mentor each other with respect to computer technologies and related social behavior. The data show that participants may interrupt another's attempt to display their expertise by questioning, challenging or attacking a particular performance. The attacked participant often responds with an improvisation meant to recoup the techno-social capital lost during the disruption. The contention here is that performers often respond to the high-pressure demands of performance disruptions by offering stereotypical views on technology and techno-social culture. The continual re-animation of such stereotypes eventually concretizes these views as normative (whether or not they originally were), thus making non-normative expression more difficult. Within and across interactions, such stereotypical expressions become reified as techno-cultural norms even though they are better seen as improvisational responses to performance disruptions that threaten to decrease a participant's techno-social capital.
Found at http://anthropology.uchicago.edu/courses/michicago/2003.shtml#identity_performance